Setting appointments can be a gargantuan task and businesses, especially new startups, often simply do not have the time to make all of the necessary appointments. There are still a few things you will need to do on your end, but the bulk of the work will be done by the appointment setting service.
It Adds Value to Your Reputation
As the owner, you could certainly make all of the calls yourself, but this makes you appear small-time when you want to impress when setting appointments. Having a third party service means that a representative will be contacting people and this makes you seem more important. People like businesses that seem much bigger and established than they are. Think about the products you like most. They are likely made by a company that has been around a while and has established a good reputation.
You Need the Time for Other Things
Appointment setting is incredibly time-consuming and you could personally use your time better. An appointment setter will make the cold calls for you and in the end this is just a numbers game. For example, one day 100 calls may only lead to 20 people interested and the next day 100 calls may result in 50 interested parties. Let someone else deal with this for you. The labor hours are surely worth more than the sales you could generate on your own.
Using an appointment setter means that these people will do nothing but get those face-to-face appointments for you. They have no other tasks that could distract them or take them away and result in no appointments being made. Let a professional that knows how to handle cold calls do it because there is certainly an art to it. You focus on the most important part of your business which is developing and providing top-notch services and products.
Employee engagement is the most vital aspect of getting the best from your business, The more engaged your employees are the better your business will be.
Creating the Calling Script
This is something that you need to do because you are the one that knows your business best. You want the first sentence to be the absolute strongest. In general, you will either hook them within 30 seconds or you will use them. A strong opening sentence can hook them right away so that they listen to the entire script. Listening to the entire script is critical. If they only hear one or two things, the second they hang up that phone, they have forgotten about you.