The dilemma that many modern companies deal with is far removed from the early question of whether employees should use social media at work. In truth, social media has paved ways in improving the success in each and every company at the same time giving much more opportunities. Still, the main concern that almost all managers must face is how to control the effective use of social media within the workplace. Social media, especially Twitter, is a great tool in boosting the quality of hired talent, efficiency of employees and interaction within a company
Hiring the Best Talent
Emerging Workforce Study has made a survey in which 45% of employees believed that the company’s social media existence will impact their choice concerning to where they’re going to apply for work. In short, the more prominent the company’s social media presence is; it attracts more possible employees in return.
A great way for a business to enhance its online platforms like Twitter is to take advantage of its employees’ personal accounts. This can be manifested when employees send tweets concerning the company’s current events. The combined effect of getting a number of employees on Twitter would add up to a much wider reach than would be feasible with a company’s own Twitter account. It is through this that many prospective workers will be reached and provide awareness at the same time regarding the organization itself.
A working environment that is less rigid and gives flexibility of workers to tweet in the workplace is a highly attractive factor to the new generation of talented workers. Many such creative minds like venturing into new areas of discovery without much regulatory issues. With that, most skilled employees choose to work in a flexible working environment.
However, the level of productivity at work will be jeopardized if the utilization of social media is misused. Therefore, any company seeking to maintain the advantages of social media must assess the greatest way to utilize social platforms. As such, companies can better handle social media in workplace simply by making it accessible to departments that can enhance its work performance and tasks. The departments that generally benefit most from use of social media include sales, marketing and customer care.
The productivity of certain groups of employees is improved through the use of social media based on the recent findings by Evolv (a company that evaluates the metrics of Fortune 500 companies). The social interaction provided by sites like Twitter gives the best opportunity for countless sales people to achieve greater reach with prospects. Such workers manage to close much more deals and have a broader array of leads than those who don’t use social media.
There were also firms that took advantage of Twitter in using their accounts to provide customer care services. The concerns, queries and complaints from clients can be conveniently handled by workers by means of social platforms. This helps in ensuring client loyalty as well as long term sales prospects for the firm. Check out followersboosts.com website for more details about expanding your Twitter account.
Furthermore, employees can effortlessly figure out the company’s reputation in accordance with the public’s perception in Twitter. Besides, any misguided opinions can be directly fixed before it shed a bad light for the company. Also, incorrect information regarding the company can be handled by brand managers as soon as it is detected. This will help in preserving the brand image of the company.
Such social platforms as Twitter provide a great opportunity for following up on previous clients of the company. Sales personnel can continually communicate with past customers without appearing to be pushy in terms of business related deals. With this casual communication, the firm will be able to get more return of sales opportunities from former clients.
Employees who achieve prominence and recognition in social media would also give fame to the company in which they work. Those known professionals will provide good feedbacks to the firm itself from people on social media sites. In other words, if professionals are highly prominent in social media platforms, they would also spread the fame to the organizations they are a part of.
Most modern organizations have a much more open interaction between the top management and entry level personnel. This can be further enhanced through use of social media. A platform such as Twitter facilitates for an unreserved and honest interaction between employees at different levels in a company. With Twitter, employees at lower levels have greater freedom to freely give their feedback to higher level personnel. This liberates entry level employees in expressing their unreserved opinions unlike typical emails and memos.
Twitter truly gives a clear line of social communication between workers that promotes understanding and appreciation. Moreover, employees can easily share their ideas, perspectives, and how they see life which can help them lead to greater choices. Having an awareness of these issues helps HR managers to develop techniques and programs that will lead to least resistance within the company.
Numerous companies organize team building activities partly to develop closer social interaction among the employees. Such social interaction can be enhanced through social media. By interacting with each other on Twitter, lots of employees develop closer relationships beyond the work place. This can help improve team work and cooperation within a company.
Once employees and managers are having a good line of communication on Twitter, this promotes understanding not just on a personal level but in addition to the innate abilities and talents they possess. This is one method of gathering information that is required in the deciding which employee deserves a job promotion. However, HR managers can determine the ideals and values of the staff which also serve as a basis for promotion.
Social media is currently an important tool in the business process of countless organizations. It has become an indispensable item without which no business can hope to achieve great heights of prosperity and success. Regardless of how big or small your company is, as long as you know how to control and use the benefits of social media; long term stability and productivity will be in your hands.
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