One thing to think about as you review reputation is what ruined your reputation in the first place? Why do you need a top-notch company to come in and repair it for you? In the world today, which is driven so much by the Internet, it is possible to fix your reputation if it has been wrecked, but you should do what you can to keep from ever hurting it in the first place.
As they work on your reputation, the company is going to give you some helpful tips and information that you can use to assist you going forward. These tips could help you keep your reputation from being damaged so that the same job does not need to be done again. This saves you a lot of time and trouble, and it ensures that the work that is being done will last. That should be your ultimate goal at this time. You want to know, when your reputation has been returned to what you want it to be, that it is going to stay that way for a long time. This can really help your company and make life a lot easier for you.
First off, maybe your reputation is being harmed by people who are lying about your goods or services in online reviews. They are blatantly telling other people things about you that are not true, things that cause those people to choose the competition instead of you. There are a few reasons for this. It could just be that they work for the competition and so they want to steal your clients and customers. There is not much that you can do about this, other than reporting them and having the lies removed. You will have to be constantly vigilant.
However, the lies may not be so malicious. Maybe these people just thought that your services were going to do a certain thing for them, something that you never wanted to do in the first place. For example, some people who work with elder care companies assume that the caregivers are going to clean their home, not realizing that the company is not a cleaning company. They can do minor cleaning, but they are mostly there to help with tasks that the elderly cannot do, such as going out shopping. They could be complaining about your company because they did not get what they wanted, and this really tells you that your advertising needs to improve. You need to make sure that people know what they are really buying before they buy it.
This could also tell you that your PR department needs to be expanded. Maybe some of the complaints are from people who have been trying to get in touch with you and who have been unable to do so. Do you not have enough people to answer all of the phone calls, email messages and physical letters that you get? This could seem like it is not a big deal to you, but it might outrage your customers. Expanding the department can allow you to help more people and it can cut back on these types of complaints. This is a win-win for you since people will also start to write out more positive reviews when they get the help that they want.